How did mompreneur Heidi Brown, Founder, Options Away take her love for travel and desire for flexibility to create a travel company that allows consumers to hold their flight for days or weeks with the option to buy? A former Options Trader, MBA from the London Business School and mom of 2 living in Oak Park, IL, Heidi shares her story with Best Mom … [Read more...] about Options Away Mompreneur Takes Love of Travel & Flexibility to the Masses
The Rufflebutts Start-up Story + Lessons In 2012, after being in business for only 5 years, her company was named #166 on INC's fastest growing children’s apparel company in America with almost $2.5 million in sales. Now, they are on track to hit almost $5 million in sales. Recently, she and her co-founder and husband Mark landed a deal on Shark Tank for $600k for 9% of … [Read more...] about $5 Million in 5 Years – Amber Schaub, Founder shares The Rufflebutts Story
Priska Diaz, Inventor of the BARE air-free bottles (think syringe-like) launched prior to having product in-hand. In this interview, we'll find out ... Strategy for bringing her product to market How she created demand before having her product available for sale Striving for perfection Tips she has for mom entrepreneurs Quote: I like to see … [Read more...] about How did the inventor of BARE air-free baby bottle get 1,000 pre-orders in 2 days?
Ever wondered How to Introduce a New Product to Market...a type of product that your customers don't even know exists? How do you educate and create brand awareness? Tune in and listen as Jennifer MacDonald, Co-Founder, Zipit Bedding shares how she and sister started their business.. Her AHA moment came at her son's sleepover party. She and her sister created Zipit … [Read more...] about How to Introduce a New Product to Market
How did Semira Rahemtulla, Co-Founder & CEO of PlayTell come up with the idea to build an App for young children and family members to connect when they are apart? In this interview, Semira will talk about how she determined this was the ONE idea to pursue, finding a Co-Founder through an accelerator, understanding how her target audience used the product, getting seed … [Read more...] about Interview: Semira Rahemtulla, Founder, PlayTell