Interview: Jen Caulfield, Mama’s Home

Interviews BMP Magazine (6)

Meet Mom Entrepreneur Jen Caulfield of Mama’s Home (2016)


“Don’t let a good idea pass you by.”

What does your business offer?
Mama’s Home is a survival bag made to help a new Mama’s healing body once she gets home from the hospital. Every Mama-To-Be hears all about labor and delivery from her friends and hospital classes, but what happens when she gets home? Mama’s Home includes all of the embarrassing essentials a new Mama may need to heal in one discreet and fashionable canvas bag.

The bag also includes Shhh…The Truth Book, a humorous and informational guide to help Mamas get through their first couple of weeks home. Mama’s Home did all of the thinking and prepping, ensuring a new Mama’s first weeks home can be as comfortable as possible.

Target market is pregnant women.

What was your AHA moment?
Had a baby, young children

How has PR and Marketing helped your business?
I just launched, so my marketing efforts are on the small end, but here is what I have so far:
– Socials: connecting with Moms from searching tags and commenting on their posts to hopefully acquire followers. Running posts on Facebook and Instagram as well as ads to try and connect to pregnant women
– Traditional Marketing: Printed flyers and bringing to boutiques (baby and maternity) as well as big-box stores to try and get into the registry

What’s your greatest success to date?
Materializing my idea while working and trying my hardest to give my son 100% whenever I am with him.

What’s been challenging and how did you overcome it?
Balance! It’s been an adjustment from the “selfish years” with my husband to being a new mom, working and trying to start my own company. I rely on a lot of lattes!

Trying to not be so hard on myself. Mostly though, my husband has been really supportive, and if I feel like I and drowning, I can ask him to help and he is more than willing to help out any way he can.

What steps are you taking to achieve your goals?
Due to my past jobs and skills, I was able to keep overhead very low. I wrote a book, self-published the book, copyrighted the book independently. I used my skills learned from advertising, marketing and graphic design to build a website with SEO built in, socials and marketing materials.

I have created a product that Moms need and have packaged them with luxury in mind. I have included a card with a “Share the Love” discount code for a friend of theirs. I have created flyers to try and get into Registry bags from big box stores and boutiques. I am trying currently to put ads in the digital formats of Pregnancy and Fit Pregnancy.

What are your best tips on managing family and business?
It is so hard! My husband helps me a lot, but mostly it’s a lot of late nights, and working the minute he is napping. I am blessed with a good sleeper, so I can count on a few hours a day (when I’m home) as work time.

What are your favorite tools and resources?
1. “Traction” book- gives ideas for marketing in a digital world.
2. Wix- easy to make edits on website quickly- no need for code!

If you could wave a magic wand right now, what would you wish for?
Celebrity press- Moms love to have what celebrity moms have!

Where can readers go to learn more about you and your business?

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