Interview: Sarah Snider, Founder, Nutty Snacks

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Meet Mom Entrepreneur Sarah Snider of Nutty Snacks

“Just jump in…if you have a dream or an idea or inspiration follow it! Work hard and chase it. Don’t let fear become your failure. Take steps…even baby steps toward forward motion and you’ll be amazed at what happens. Constantly seek out others who are further ahead and ask them for advice. Hold collaboration above competition in your heart and business practices and you will get further faster. Take chances!”

What does your business offer?
We sell healthy, high quality snacks that are good for you, taste amazing AND give back to others. We offer two sizes of each flavor (4 in total)…one size is good for sharing and the other size is perfect for a single serving. Our snacks are full of good for you ingredients including healthy fats that help keep you full for longer. We are deeply committed to doing good for others…specifically kids in need.

We have 3 target consumers: busy moms who want to feel good about the snacks they are giving their kids, athletes who want high quality fuel to keep them going and consumers who are socially conscious and want to purchase products from companies that have a social enterprise component. We use social media (FB and Instagram mostly) because it’s free and effective! We also do “in person” events that resonate with our mission and personal values.

What was your AHA moment?
Became a single mom

How has PR and Marketing helped your business?
Instagram….the more I post and interact with others the more sales I get. In person events…Granite Games, Fit for Her, pop up shops…always a hit. If I can get people to sample my product I can almost always make the sale. I think that’s always true with food…sample your product and win people over.

What’s your greatest success to date?
Wow, I think showing my kids how dreams can become a reality with dedication, hard work and commitment. Also I really love teaching my kids how to run a business and talking about the realities of owning a small business.

What’s been challenging and how did you overcome it?
Learning from failures! Also the money piece…encountering unexpected costs and having to figure out how to pay the bills or what you have to for go because there’s no money!

As far as failures…trying to keep a journal or post its with the failures and what I learned for next time. The money piece…well let’s say sometimes it’s figured out for me because I can’t move forward on something because we don’t have the money. There’s still lots of room for growth on the money challenge! 🙂

What steps are you taking to achieve your goals?
Setting SMART (specific, measurable, achievable, relevant and timely) goals that are written down. Revisiting them often and knowing very specifically what my revenue goals are so I have actual numbers to chase. Also meeting with a group of mentors and seeking counsel from others who are ahead of me on the journey.

What are your best tips on managing family and business?
Lol! Can anyone? I constantly have to reassess this…my kids know that their needs ALWAYS come first, but they also know if something is not urgent and I need to work they respect that and help out when they can.

What are your favorite tools and resources?
Google docs and sheets because I can work on them anywhere. Since I frequently have to work from a mobile office it’s so great to be able to pick up where I left off on a document. Also I have access to them at anytime which is helpful when I am given an opportunity to “pitch” that I wasn’t expecting.

If you could wave a magic wand right now, what would you wish for?
Capital. I have done the hard work of starting my business and getting it going, now I need capital in order to grow. That’s the purpose of capital…it’s not meant to get you up and running, it’s meant to help you grow bigger.

Where can readers go to learn more about you and your business?

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