Interview: Audray Bensoussan, Founder, Elly la Fripouille


Meet Mom Entrepreneur Audray Bensoussan, Founder, Elly la Fripouille

“Never never give up even if at first you do not earn money”

What does your business offer?
Because you want to protect your children from the sun without necessarily dressing them up like surfers, our brand Elly la Fripouille has created bright, fun and cool trendy outfits with all the benefits of maximal UV protection UPF50+.

Elly la Fripouille is a French mischievous and trendy sun protective swimwear brand for kids ages 0 to 5 years old.

Each item has a common DNA: French fashion sense, absolute comfort and maximum sun protection, all anchored in a child’s world view.

Combining everyday comfort, maximal sun protection UPF 50+ and trendy style, the collection features a princess bikini and rash top set, a ballerina sunsuit, a superhero swim set, a dinosaur swim short, a cowboy rash top…
The collection is all about making little boys feel like superheroes and girls feel like little princesses!

Young mother, parents of baby and toddler.
Babies have more sensitive skin because the outer layer of their skin is thinner. Parents need to protect them and they are very sensitive to protect their child carefuly.
But parents also want to take great picture of their baby during holidays.
Our swimwear are beach chic, sun smart.

What was your AHA moment?
Left corporate world

How has PR and Marketing helped your business?
we have just started an online marketing campaign so i could tell you the results in few months

What’s your greatest success to date?
our greatest success is to enter the asian market together with the european market. Now we start to enter into the US market. we are already a good seller on marketplace like amazon.

What’s been challenging and how did you overcome it?
the biggest challenge for a mum is to manage my life with kids and business.

I have moved to hong kong to start a new life with nanny24/24 and to be close to our customers.

What steps are you taking to achieve your goals?
we just launched our new website for USA market + open our company in USA and start marketing campaign in US.

What are your best tips on managing family and business?
thanks to a wonderful nanny who lives at home with us and my amazing husband who works with me!

What are your favorite tools and resources?
google and my husband

If you could wave a magic wand right now, what would you wish for?
more cash as as i said cash in king!

Where can readers go to learn more about you and your business?

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