Traklight CEO Shares Insight into Start-up Challenges
Before you hire a software developer or raise capital, listen to this interview with Mary Juetten, Founder & CEO, TrakLight.
How did Mary Juetten, a former CPA and JD start an online consulting software company that allows inventors, creators, and businesses to identify Intellectual Property IP) and provides a plan to secure that IP at a fraction of the cost that would have been paid to in person providers?
As Founder & CEO, Traklight, Mary says they “take the scary out of IP.”
Tune in to hear her story – the first 3 years :
- Creating software: the process Mary went through to create her software and her advice to anyone forging this path
- Hiring developers: the questions she wished she asked during the interview process prior to hiring and firing 3 developers
- Hiring anyone: what to include in your consulting agreements with any new hire
- Resources: the knowledge any non-techy Founder needs to know
- Raising capital as a woman in the tech world – pitching to 2 angel groups & the best advice she received
- Her reaction to someone telling her not to act too much like a woman – don’t be too perky
Show Notes
Techspeak for Entrepreneurs are workshops created by Nelly Yusupova, CTO of Webgrrls International, designed to teach non-technical entrepreneurs and business people about the entire process of communicating with, understanding, and managing technology teams and projects.
Quotes:
“I try to do something scary everyday like reaching out to someone on LinkedIn that I don’t know” by Mary Juetten
“If you want something said, ask a man. If you want something done, ask a woman” by Margaret Thatcher
One Response
An insightful story indeed. Thanks for posting.