Before you Hire a Software Developer or Raise Capital, Listen to this Interview

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best mom products interview

 

Traklight CEO Shares Insight into Start-up Challenges

Before you hire a software developer or raise capital, listen to this interview with Mary Juetten, Founder & CEO, TrakLight.

How did Mary Juetten, a former CPA and JD start  an online consulting software company that allows inventors, creators, and businesses to identify Intellectual Property IP) and provides a plan to secure that IP at a fraction of the cost that would have been paid to in person providers?

As Founder & CEO, Traklight, Mary says they “take the scary out of IP.”

Tune in to hear her story – the first 3 years :

  • Creating software:  the process Mary went through to create her software and her advice to anyone forging this path
  • Hiring developers: the questions she wished she asked during the interview process prior to hiring and firing 3 developers
  • Hiring anyone:  what to include in your consulting agreements with any new hire
  • Resources:  the knowledge any non-techy Founder needs to know
  • Raising capital as a woman in the tech world – pitching to 2 angel groups & the best advice she received
    • Her reaction to someone telling her not to act too much like a woman – don’t be too perky

 Show Notes

Techspeak for Entrepreneurs are workshops created by Nelly Yusupova, CTO of Webgrrls International, designed to teach non-technical entrepreneurs and business people about the entire process of communicating with, understanding, and managing technology teams and projects.

 

Quotes:

“I try to do something scary everyday like reaching out to someone on LinkedIn that I don’t know”  by Mary Juetten

“If you want something said, ask a man. If you want something done, ask a woman”  by Margaret Thatcher

Book: Rework by Jason Fried

 

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One Response to Before you Hire a Software Developer or Raise Capital, Listen to this Interview

  1. Ruby Rocha says:

    An insightful story indeed. Thanks for posting.

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