Plum District CMO Provides Marketing Insights – Engages with 1 Million Moms Daily

Tuesday, November 12th, 2013
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Jennifer Nuckles, CMO, Plum District provides marketing insight and tips for mom entrepreneurs and small businesses on how to reach their target consumer.

Perhaps you’ve thought of Plum District as a way to generate revenue?

Or perhaps, you have too much stock and want to push through it before next season?

There are many ways Plum District can help.

However, what I found most fascinating about my interview with Jennifer is their ability to act as an extension of your marketing team.

  • Want to learn what messaging works?
  • Want to send your offer to only  moms in one city or region?
  • Want to test who you think your target market is?

Watch this interview and let us know what you think in the comments below.  

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ABOUT Plum District

Plum District is an e-commerce platform and media property focused strictly on Moms and their needs. We are a community of moms connecting other moms to products and inspiration to make our lives easier. We’re here to spark the sort of connections that make mom’s day by offering great values for her and her family.

ABOUT Jennifer Nuckles, CMO, Mother of Three

Jennifer Nuckles is the Chief Marketing Officer of Plum District. Jennifer fuels her passion for consumer insights by leading initiatives to understand the Plum District mom and offer irresistible finds that she both loves and needs.

Jennifer began her career in management consulting, where she advised some of the world’s largest consumer brands. She then spent a decade in brand management as a Global Business Lead at The Clorox Company, managing business portfolios and marketing well-known household products to moms and families. Most recently, Jennifer was the Global Head of Brand and Innovation at Tria Beauty, an ecommerce health and beauty start-up. Jennifer is inspired by Plum District’s commitment to deliver high-quality inspirations to busy, highly-involved moms. She strives to deliver on this mission each and every day by always beginning with the Plum District mom in mind and offering her the products and information she craves.

Jennifer received her BA from the University of California at Berkeley and her MBA from Harvard Business School.

 

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