Interview: Charissa Fitch, Founder, WileyRoo Inc.

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Meet Mom Entrepreneur- Charissa Fitch, WileyRoo Inc.

“It will be harder than you think, but it’s totally worth the risk.”

What does your business offer?
The bababutler is a timer on a flexible silicone band. It fits around most bottles and bags and alerts the user when the usable time of breast milk (or anything really) is about to expire. Set it to 6 hours for room temperature milk and then when it alarms, just reset the timer for 3 days and put it in the refrigerator. It will alarm when it’s time to move the milk to the freezer. It’s also great for sippy cups with milk set for 2 hours, medicine bottles set to alarm every 6-8 hours for the next dose, sunscreen bottles set to alarm after 80 minutes. The bababutler also has a temperature display so it works for containers that are temperature sensitive like EpiPens.

What was your AHA moment?
Had a baby, young children

How has PR and Marketing helped your business?
Contacting anyone that I consider a center of influence in the industry to inform them of the product. I haven’t launched yet, so I’m using social media to create a product awareness. I can’t officially market or sell any products until after I launch in October at the ABC Kids Expo.

What’s your greatest success to date?
Showing my children that their potential is only limited by their courage.

What’s been challenging and how did you overcome it?
Learning how to create and run a company. I am an attorney, not an inventor. Navigating everything that comes with creating a product and starting a company has been challenging. Trying to do it in 30hrs a week because I’m with my kids the rest of the time has been VERY challenging.

Still working on that.

What steps are you taking to achieve your goals?
I’m telling everyone who will listen about how amazing bababutler is. It really is!

What are your best tips on managing family and business?
I’m still learning. I just spend as much quality time as possible with my kids. That’s why I did this in the first place. I didn’t want to be bound by an attorney’s horrible hours. So I try to make the time I spend with them very focused. And… I fail a lot.

What are your favorite tools and resources?
From an entrepreneur perspective, The Mom Inventor Handbook has been great. I have also used thomasnet.com for much of my manufacturing, prototyping needs.

If you could wave a magic wand right now, what would you wish for?
Press! I really believe in my product. I would love the ability to have people with a platform review my product and then write, post, tweet about it.

Where can readers go to learn more about you and your business?
www.wileyroo.com

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